Services - KASPER Kommunikation - PR-Agentur in Hamburg

MEDIA RELATIONS. CONTENT MARKETING. INFLUENCER RELATIONS. EVENTS.

Public relations have many facets. We make sure that you come across well on all channels.

MEDIA RELATIONS

Whether radio or TV report, online or print article: editorial reporting is more credible than any advertisement. We develop ideas for topics, write press releases and send them to German-language specialist and consumer media. Our extensive, personally maintained contact database includes newspapers, magazines, digital magazines, supplements, TV and radio editors for everything to do with food, lifestyle, sports and health.

We negotiate media collaborations and write advertorials or native ads. We produce sound bites, organize media events and visit editorial offices. Often over short distances: In the media city of Hamburg we are next door to many important publishing houses.

Check out our references or feel free to contact us directly.

MEDIA STRATEGY

Which medium is the right one for what? And what is the best way to network communication tools? We will work with you to develop an efficient strategy across all channels. From defining the target audience and selecting the media to finding a topic (in case of need cat content) and editorial management to measuring success. Or we produce your print publications and digital projects completely – in cooperation with first-class partners and with decades of experience in project management.

Take a look at our projects.

INFLUENCER RELATIONS

We have been working successfully with bloggers, Instagrammers, YouTubers and other opinion leaders for years. We really appreciate the enormous commitment of many influencers. And we know how important personal contact and an individual approach are.

Together with you, we select the right influencers and design cooperation tailored offers – whether product tests, recipe development, competitions or event visits. We negotiate fees, coordinate implementation and evaluate the results. We value long-term, sustainable relationships instead of one-off marketing campaigns. Get an idea of our work – or ask for more information.

CONTENT MARKETING

Successful corporate communications need really good texts. They do take more work than chatbot content. But it is worth it. We provide you with compelling content for all media channels – from finding a topic to story development and editing. Crisp posts for Facebook, Instagram, Twitter and blogs. Exciting reports for your customer online magazine. Entertaining interviews for your employee magazine. Effective press releases, advertorials and newsletters. Speeches, corporate websites and FAQs.

Learn more about our PR stories and journalistic pieces.

EVENTS

Together with our clients, we develop and execute ideas on how to impactfully set the scene for your brand and products live. We have already chosen the most beautiful school candy cones in 59 office stores nationwide, invited journalists and bloggers to a vegan gourmet evening in a cooking school and organized cheeky guerrilla campaigns in the supermarket.

By intelligently interlinking with website, social media, media relations and influencer relations, we create a holistic experience for customers and multipliers – emotional and sustainable. In cooperation with reliable partners, we offer you full service, from the idea to implementation.

Let these examples inspire you.

VEGAN AND SUSTAINABLE

We work with passion for animal-free products – and more and more often for companies that consciously bring vegan and sustainable alternatives to the market. This specialization has grown naturally for us, out of our personal conviction and because we enjoy the new lifestyle.

We use my decades of experience in PR for conventional industries to position the topic of vegan in the media and to anchor it deeply in society. We know how to authentically promote vegan and sustainable brands with PR tools. That’s what we are working on – strategically and goal-oriented, competently and reliably. With a passion that stems from our enthusiasm for a vegan and sustainable lifestyle.