Media relations and publicity for companies and start-ups with a purpose
This book shows how companies can market and communicate vegan and sustainable products and services. After all, changes towards more sustainability can only succeed if people are convinced and inspired. So how can “veggie” products be made palatable to consumers? How can sustainable brands be positioned authentically? And what to do when the ideals are great but the budgets are small?
Katrin Kasper explains how storytelling, surprising PR campaigns and professional media relations can influence people’s perceptions and positively change consumer behaviour in the long term – and improve the world at the same time.
The author draws on numerous practical examples from her many years of work as a communications expert in the PR industry, specialising in plant-based and sustainable products.
Order the book on Amazon.
KASPER Kommunikation does public relations – from concept to content to distribution. We are experienced communications advisors and writers. In the media city of Hamburg.
Contact:
Katrin Kasper
Jarrestrasse 68
22303 Hamburg
Germany
T +49 40 288 034-92
info@kasper-kommunikation.de
