Media relations and publicity for companies and start-ups with a purpose
This book shows how companies can successfully market and communicate vegan and sustainable products and services. After all, lasting change towards sustainability is only possible if people are convinced and inspired. But how do you make “veggie” products appealing to consumers? How can sustainable brands be positioned authentically? And what can be done when ideals are high but budgets are small?
Katrin Kasper demonstrates how storytelling, creative PR campaigns and professional media relations can shape perceptions, inspire consumers and drive positive change – while making the world a better place.
Drawing on numerous real-world examples from her many years as a PR professional, she shares expertise gained from specialising in plant-based and sustainable brands.
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KASPER Kommunikation – Public Relations from strategy and content to distribution. Experienced communications experts and authors – in the heart of Hamburg’s media city.
Contact:
Katrin Kasper
Jarrestrasse 68
22303 Hamburg
Germany
T +49 40 288 034-92
info@kasper-kommunikation.de
